BUY FROM HERE
BUY FROM HERE
Buy an item from Proof Eyewear clicking in the logo of the brand in that direct link to get 20$ discount in your next purchase:
Today I'm going to tell you how in love I'm with me new sunglasses that you must have been seeing in Instagram lately... But first I'm going to tell you something about the company.
Proof was founded by the brothers Tanner, Brooks and Taylor Dame in Idaho, United States. The idea came to their minds in 2010 when Brooks was thinking about creating a company in order to develop wood consumer products, as was the main work of his grandfather, being an artisan.
Since then, the company has continued to grow and expand, going from garage, where Brooks developed the idea, to global in a few short years, and becoming pioneers in sustainable eyewear.
Nowadays, besides wooden products, they handcraft products from sustainable materials like recycled aluminium, PSC-certified wood, repurposed skateboard decks and use when needed cotton based acetate, which make them environmentally sustainable.
The company stands their principles in the cultural, environmental and socioeconomic spheres of sustainability. They love the idea of doing good all around the world, and even this focus is represented in their logo, which represents belief.
A part of each purchase goes to a worthy cause that we've chosen to donate to. Since they start, Proof helped provide tsunami relief in Japan, child soldier rehabilitation in Africa, and reforestation in Haiti among other causes in other countries like Nepal, Uganda, United States, Philippines, El Salvador... In 2013, Proof donated funds to build two eye clinics in India. Besides being sustainable, thanks to their customers' support, on 2017 they have donated over 12% of annual profits to their Do Good Program.
Now, the model that I chose is the Wilder one, from the Eco Collection. These sunglasses are handcrafted from cotton-based acetate & stainless steel, being all of it water and sweat-resistant. They have a quote inside that says Born To Be and some coordinates, and come along with a microfiber pouch and a wood box (look at mine in the pictures <3).
Sunglasses: Proof Eyewear
Chemise: Massimo Rebecchi
Jacket: Zadig & Voltaire
In 2017, 16.000$ of the total of profits were donated from the sold frames. They gave free eye and dental care to 468 people, donated 500 pairs of glasses and distributed 400 reusable menstrual pads, restocked one village medical clinic and paid 8 restorative eye surgeries, besides other positive social impacts like mentoring students, empowering businesses and organizing a thanks giving party for the ones in need.
The frames are as light as they look, being extremely smooth in your ears and they fit perfectly on face with the bold and round shape. The feature of the stainless steel double bars along with stainless steel thin wire temples give a rad look to the sunglasses. The attention to each pair is extreme, and there's a unique impresed quote on the inside arm. $10 from every Eco Collection frame supports the Empowerment of people around the world.
A SOCIALLY CONSCIOUS BUSINESS MODEL TO DO GOOD
Proof Eyewear, the frames that give back.
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Everyone has wings to fly, some just need a little help.